Capturing the interest of a new visitor and encouraging him/her to explore the site is particularly important for non-profit organizations because they often sell an idea, not a tangible product. Communicating your mission and nonprofit goals require…
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How to Interpret the Statistics on Your Website?
In the early days of the Internet it was common to visit a web site and see a counter informing you that "you are the 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. Now, things…