You can use the examples in this guide to help you put the advice to use when using text messages to grow your business.
PROMOTE YOUR BUSINESS
Encourage clients to make more trips and to spend more money. Every time, use text messages to communicate your offer to your customers.
IMPROVE OPERATIONAL EFFICIENCY
Automatic text alerts on operational problems, theft, and customer service issues can help managers stay on top of important issues.
AUTOMATE CUSTOMER ENGAGEMENT
Without sacrificing excellent customer service, lessen your own administrative workload. Automated text messages can keep clients interested.
“It’s time for your hair to be cut, you know! Get 20% off your service when you get a haircut on Tuesday!”
Promote Your Business
Wouldn’t it be wonderful if you could guarantee that your customers saw your fantastic promotions? Text messages provide that kind of
visibility-with most messages being read within seconds of pressing ‘send’. With targeted segmentation, customers receive the right promotion
at the right time, and you receive incredible results.
Text messages can be used to..
BOOST TRAFFIC ON LOW-PERFORMING DAYS
1 UPSELL, CROSS-SELL, OR ADD-ON SERVICES
“Hi Michelle, we are looking forward to seeing you at the spa for a
massage! If you’d like to add-on a pedicure, we’re offering a 10%
discount for both appointments – today only!”
2 ANNOUNCE EVENTS
“Sneak away for a special girl’s night and come home looking years
younger. Join us this Thursday night for a Botox party if you’re curious!”
For instance, if you have an empty schedule on a
certain day, send out a campaign to guests who visited on the
same day exactly 6 weeks ago, inviting them to come back in.
3 REMIND GUESTS TO COME IN WHEN THEY HAVEN’T VISITED IN A WHILE
“Greetings, Susan. It has been a while since you visited for your routine spa facial. Since you’re one of our favorite guests, we’d like to give you
10% off your next appointment. We look forward to seeing you soon.”
4 SELL RETAIL BY OFFERING A DISCOUNT OR PROMOTING A NEW LINE
“Is your skin-brightening cream getting low? Don’t worry, there are more at the spa! Come in this week to replenish your supply and
you’ll receive 15% off. http://www.spabliss.com/webstore “
5 PROMOTE SPECIAL HOLIDAYS AND GIFT CARDS WITH A DISCOUNT OR PROMOTION
“During Valentine’s Day, what could be more romantic than a box of chocolates? a gift card to a salon, of course! We’re sweetening the deal with a 10% discount
on gift cards this week.”
“Together, celebrate Mother’s Day! Get a $25 gift card for free when you purchase a $100 gift card for mom.”
Just getting started now.
You have the ability to run just about any promotion to attract new customers thanks to Zenoti’s automated marketing features for your Spa or Salon business.
With the help of incredibly versatile segmentation tools, you can easily make sure the right message reaches the right customer. It’s easy and drives real
business results.